The first four places are occupied by the Chinese providers Huawei, Oppo, Vivo, and Xiaomi. Apple slides to 5th place. As a result of increasing consolidation, the top 5 providers now control 75 percent of the market.
Apple and Samsung have sold shares in the Chinese smartphone market again to local providers. According to estimates by Canalys, iPhone manufacturer sold 9.75 million smartphones in China in the second quarter, slipping to fifth place. Samsung secured seventh place ahead of Meizu.
Galaxy, iPhone, Market leader remains Huawei with 23 million units sold. Oppo, despite a growth of 37 percent on 21 million smartphones, had to settle for second place. Huawei and Oppo also increased the distance to Vivo, which delivered just over 16 million smartphones.
The top four rounds off Xiaomi, which increased its smartphone sales by 60 percent to 15 million units. In the first place, Xiaomi will reach its customers through online trading, said Canalys. It also offers the best value for money in the Chinese market. As a result, Xiaomi was the leading provider of online sales of various online platforms between April and June.
Canalys is also seeing an increasing consolidation of the market in China. The four most popular brands Huawei, Oppo, Vivo and Xiaomi increased their combined market share by 10 percent in the second quarter compared to the previous year. The top 5 providers, including Apple’s 8.6 percent, also controlled 75 percent of the market.
A total of 113 million smartphones were sold in China in the second quarter. As a result, the market contracted by 3 percent compared to the previous year.
China is one of the world’s largest smartphone markets but is increasingly controlled by local vendors. This is also reflected in Apple’s quarterly figures. In the second fiscal quarter, Apple’s sales in China fell by 14 percent. At the beginning of 2016, the region contributed even more to the total turnover of Apple than in Europe – revenues in China are now significantly lower than in Europe.
Whether this trend has continued in the third fiscal quarter, will show itself in the coming week. On August 1, Apple will present the figures for the months April to June.