What’s New in LinkedIn: Microsoft’s Social Networking Site?

Social Networking Site

Following the outbreak of the Covid-19 virus, there has been a significant change in the job landscape. For many of us, the process of looking for a job, finding someone to fill a position, or just growing professionally has changed significantly from what it used to be. However, Microsoft’s Social Networking Site LinkedIn is making things different.

As a result, it should come as no surprise that businesses that have established business models in these areas are evolving as well. Today, LinkedIn, Microsoft’s social networking site for the working world, released a slew of announcements geared at keeping up with the times as well.

This month, it will unveil a new Learning Hub that will be used by businesses to offer professional development and other training to their workers.

Additionally, it is providing 40 courses free of charge to LinkedIn (Microsoft’s social networking site) members to address some of the changes that are taking place. These changes include how to adapt to hybrid working, how to be a better manager in the new normal, and how to return to the office, as well as how to run facilities when they are spread beyond a building to include people’s private homes.

Finally, LinkedIn – Microsoft’s social networking site – is beginning to make changes to the information that individuals may use to post and search for job vacancies in order to account for these types of working circumstances and others.

The Learning Hub for Microsoft’s Social Networking Site

The Learning Hub was originally shown in April of this year and has since been in a restricted beta test phase since that time. The Hub is being made more publicly available today as part of a larger event sponsored by Microsoft CEO Satya Nadella and LinkedIn CEO Ryan Roslansky, where they are addressing emerging trends in the world of work.

For some context, Microsoft’s social networking site LinkedIn has been heavily invested in education for years, with acquisitions such as the remote learning platform. For instance, Lynda, back in 2015, bolstered its own education strategy and positioned itself as the go-to platform for professional development. Partnerships to bring in significant amounts of third-party content (for example, when it added approximately 13,000 courses via third parties in 2018); and efforts to tie in with other social media platforms such as Facebook and Twitter have also been under practice.

The free courses that are being launched today (and will remain free until October 9) are a timely set of videos to assist companies as some of them begin to make (or think about making) the transition from remote to in-office environments.

However, the larger product launch, The Learning Hub, is not exactly an altruistic endeavor in that long journey of transitioning from remote to in-office environments. According to the company, it is being offered as a premium service for companies; however, current LinkedIn Learning Pro customers will be allowed to use it for free until July 2022, with the possibility of a longer period of time.

Microsoft’s social networking site LinkedIn, in addition to being a prominent one, is also linked to the company’s larger attempts to bring in more business-focused services and more involvement from HR departments in order to strengthen one of its other major income generators recruiting.

It will put LinkedIn in direct competition with the likes of 360Learning, Coursera for Business, Workday, Cornerstone, and a slew of other systems that companies use to manage their own in-house and third-party professional training material.

Aside from that, LinkedIn claims that it will utilize its own data on job trends, along with artificial intelligence, to tailor content for both businesses and individuals. In addition to this, the fact that it is also a platform where those HR teams can post positions and source applicants makes it a much stickier experience and one that may seem more coherent at a time when so much else may feel more fractured.

In this respect, the additional areas that LinkedIn includes in its recruiting service are also significant additions. Recruitment agencies will now be able to specify if a position is remote, hybrid, or onsite. The job seekers will be able to specify which of these characteristics they are searching for in a new position shortly after.

More Business Information

Also new this year is the ability for businesses to provide more specific information about their own company status, such as vaccination requirements, as well as to inform everyone (including employees, partners, customers, and other interested parties) about whether or not their physical offices are open for business or not.

These new areas may seem to be a bit little, or at the very least to be extremely particular to the problems and situations that we now face. However, I believe they are much more significant than this.

They point to what LinkedIn, Microsoft’s social networking site, perceives (and what many of us believe) are important considerations in how we see employment in the modern era. That opens the door to how and if LinkedIn will take into account various types of information in business and personal accounts, as well as information that might be utilized in recruitment efforts.

All of this is essential, especially in light of the fact that there are a lot of smaller businesses, and it necessitates the creation of a competitor to LinkedIn. As Microsoft’s social networking site experiments with new forms and retires others, it is sending out signals that the company is trying to be more flexible in order to combat this.

About Syed Qasim Abbas

Currently serving as Chief Executive Officer and Co-Founder of Two Runs, I bring more than 13 years of expertise in Information Technology Management, Business Planning, and Sales Strategy Execution in the fields of Digital Marketing.

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