Twitter is a great tool for following breaking news and keeping up with the activities of individuals you currently follow. However, its lack of discovery tools and lack of structured community spaces make it difficult to interact with people you aren’t actively searching out.
The business is considering whether or not to change this.
Twitter has been releasing new features at an alarming rate recently, and its most recent experiment, Twitter Communities, is intended to make it simpler for people to interact around common interests.
Users will be able to join these new social hubs and tweet directly to other individuals who share their interests rather than to their usual set of followers. Those tweets will still be visible to the public, but only other members of the community will be able to respond.
Although Twitter has said that user-generated communities would be “restricted” for the time being, most users will have to wait a few months before establishing their own groups. The first Twitter Communities will be based on subjects that are popular and usually benign on Twitter, such as “dogs, weather, shoes, skincare, and astrology.” Bitcoin, plants and Black women photographers are among the pictures used as examples on Twitter.
It will appear in a dedicated place at the bottom of the iOS app and in the side menu on Twitter.com starting on Wednesday. The social media platform Twitter claims that Android users will be able to view Community tweets as well, but the company adds that “additional functionality” will be added in the near future – likely a dedicated app tab as well as the option to participate in and join the new groups.
Twitter Communities will be established and managed by authorized moderators, who will have the power to invite other users to the group through direct message (DM) as well as delete material that has been posted inside the group.
Invitations will be required to join a community at first, but it seems that Twitter has big ambitions for discovery tools that will make it simpler for users to locate places they may like to hang out.
According to Twitter Staff Product Manager David Regan in a blog post introducing the feature, ” Some conversations aren’t for everyone, just the people who want to talk about the thing you want to talk about.” In addition to supporting public discourse and assisting individuals in finding Communities that fit their interests, we aim to provide a more personal place for discussion.
Moderation is a major issue when it comes to any user-driven community space on social media, especially when algorithmic discovery is a role. Everyone will be able to read, report, and quote material that is posted in a community, which means you will not need to be a member of a community to flag potentially dangerous information, as you would in a private Facebook group.
To proactively detect issues in Twitter Communities, it is developing “new reporting flows, and bespoke enforcement actions,” the company claims.
This new feature, Communities, is a natural fit with Twitter’s recent attempts to attract creative communities. Super Follows, the business’s premium membership service, was launched earlier this month, and the company recently allowed certain users to sell tickets for audio rooms via Ticketed Spaces.
It’s also experimenting with one-time payments via a tool called Tip Jar, which is presently only accessible for a limited number of customers at the moment.
In terms of social media, Twitter Communities represent a significant shift, which is clearly in the process of reinventing the platform as a more dynamic space for community development. Twitter seems to be moving closer to the model of a site like Discord or Reddit, where everything centers on self-moderated interest-based groups.
These platforms have their own set of moderation issues, but niche groups with shared interests encourage users to engage in a manner that makes conversations on Twitter seem shallow in contrast.
For a popular social network that has stayed mostly unaltered for more than a decade, the launch of Communities is an intriguing step forward. If the test is successful, Twitter Communities may help users form stronger bonds and make Twitter a more dynamic place to hang out. However, this will only be feasible if Twitter can strike the proper balance between promoting the growth of its newly envisioned subcommunities while also keeping them secure.